Unfortunately, there has been a few recent cases of violent attacks and other incidents in moments of hedonic motivation for consumers. The problem is that you are probably not aware. How Will Facial Recognition Technologies Influence the Entertainment Sector?įacial recognition has already reached the entertainment sector. Very much like the Cambridge Analytica scandal, just without the need of anyone answering a personality survey. Of course, the same can be done for political reasons. Based on this, they will be able to tailor the advertising that is shown online to one specific person. Advertising: Cameras will be able to, for example, track one’s individual eye movement and identify their personality traits.Personal tracking: If an employee does not show up because he/she mentioned they were sick, could corporations track the position of employees to make sure they are at home sick instead of going elsewhere? Or even inside a factory to know who is staying longer and working by a specific machine, instead of going for regular coffees?.
Afterwards the artificial intelligence makes a summary of employees that portrayed positive facial expressions during the speech (thus agreeing with the boss) and employees who had either neutral or negative expressions (this not agreeing or being skeptical towards what was said).
This means, AI can identify WHERE we are looking and how we FEEL about things and WHO we are. Yes, their sentiment and even their personality. Moreover, with the advances of facial recognition technologies, it is also now possible to identify one’s sentiment. In a few years, it will be a matter of seconds. Yes, only 7 minutes.Īnd you can be sure of one thing: The system will only get faster and more precise. Guest how long it took to find him? 7 minutes. The task? A reporter should be found in the city center of Shanghai. Lastly, the algorithm pairs these traits with ALL real-time image caught by ALL surveillance cameras and provide feedback based on the matching between the stored photo and the real-time footage.įor you to have an idea of how precise this system works, recently BBC conducted an experiment in China.These traits include: the size, distance and position of eyes, ears, mouth, nose, cheeks and jaw, for example. Second, algorithms identify facial traits on the photo on the database.First, a person needs to have their photo taken or crawled and sent to a database.To put it simply, this is how the system works: Incredibly, the way facial recognition works is quite simple. What is truly astonishing is the accuracy with which it works, given the amount of structured and non-structured data it needs to process. What are Facial Recognition Technologies?įacial recognition technologies use a combination of visual detection with artificial intelligence to provide real-time and historical analysis of personal behavior in public and private spaces. Would be able to enjoy it if you knew you were being watched?īefore talking about the implications of peoples’ visual monitoring on hedonistic experiences, let us first discuss quickly what facial recognition technologies are. Now imagine this being applied in music festivals, concerts and other contexts in which we wish to simply have fun. Their logic is simple: if you have nothing to hide, you should have nothing to fear. The measure is justified on security basis, with the promise that it will lead to a more organized and safer society for everyone. Think about this for a second, my friend: A database with over 2 billion faces! And… they currently own a database with over 2 billion faces. They have raised over US$1.6 billion and are valued over US$4.5 billion. Potentially the largest player is SenseTime. Moreover, it has boosted a new sector which combines visual recognition with artificial intelligence to provide real-time data on people’s behaviors. Technology is advancing extremely fast and its applications to monitor people is growing exponentially.Ĭurrently, the Chinese government has implemented hundreds of thousands of surveillance cameras in train stations, urban centers and public spaces to track the behavior of its citizens. My friend, tell me something: Would you be able to have fun if you felt you were constantly being watched and monitored?
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